cast / eng

MARKETING

Iris has forged a professional career over the last 15 years in the areas of marketing and communications consultancy for the tourism sector. Her area of activity has ranged from Strategic Marketing of DestinationS to the Development and Marketing of Hotel Concepts.

Her professional experience includes the European launch of Canada 3000 Airlines. She has been a destination marketing project manager in THR, where she managed the election campaign for the presidency of Relais & Châteaux, the strategic marketing plan for Greece and Portugal and the development of hotel concepts for Capital Hotels in Uruguay. After THR she became a consultant and has been responsible for the development of the EXE Business Hotels, and the research report for the Barcelona Cultural Olympics as benchmark for London 2012 for the London Development Agency. She has been a keynote speaker at the 2005 regional conference of the WTO and at the “UK Inbound Convention 2006” and a speaker at the “Cyprus Hotel Association” conference and at the Egyptian Hotel Federation.  She is a specialist and trainer in Social Media Marketing.