cast / eng

MARKETING

As well as obtaining a Master’s Degree in Marketing from the Escuela de Alta Dirección y Administración – EADA (School of Top Management and Administration), and an “Advanced Certification in Hospitality Marketing” from the University of Cornell in the U.S., Rafael sports a wide experience in the sales and marketing departments of the tourism and hotel industry such as Viajes Mediterráneo, Hotel Majestic and Derby Hotels Collection.

He has been on the Board of Directors of The Small Luxury Hotels of the World as Regional Director for Europe and Africa. In Derby Hotels Collection, he was General Business Manager from 1994 to 2005 and a Board member. In 2005 before joining THR, together with other professionals, he created his own consultancy firm.

Relevant projects and functions performed:

- Managing Director of Design Hotels España
- Member of the Tourism Committee of the Chamber of Commerce, Industry and Navigation of Barcelona; member of the Spanish Association of Tourism Executives and member of the Association of Tourism Executives of Catalonia.
-Member of the Editorial Committee of the specialised journal Gestión en H.

Through THR he has taken part in the development of different projects in mixed use resorts in different countries such as Spain, Morocco, Greece, Georgia, Brazil, Portugal, Slovakia, etc.

He is a Professor at Escuela de Alta Dirección y Administración – EADA (School of Top Management and Administration) and a member of its Advisory Committee in the area of Tourism Businesses.